Building a stronger brand for the science of rare disease
Vgenomics
Vgenomics develops diagnostic and therapeutic solutions for rare inborn genetic diseases. They needed to build a stronger and more consistent identity around its work in rare genetic diseases. We used their existing brand elements as a foundation, while developing a visual and messaging system that could communicate their scientific focus clearly. The new identity centred around the idea behind their existing logomark, where small clusters come together to form a larger image, reflecting the nature and wider impact of rare diseases.
Services
Brand Identity, Social Media, Collateral Design
Sector
Genomics & Rare Diseases
Audience
Healthcare professionals, researchers & investors
The Challenge
Build a stronger brand presence for a company working in a complex and specialised field, while making its work in rare genetic diseases clear and accessible.
The Approach
We built on the existing logo and colour palette, developing a refined identity, DNA-inspired visual elements and content designed to communicate Vgenomics' expertise.
The Outcome
A cohesive visual identity and communication system that strengthened Vgenomics' presence across social media and physical collateral.
What we Delivered
Sameer Malik
Co-founder and CBO, Vgenomics
We are happy with the design and the DNA inspired strip created using our brand colors. The numbers on our LinkedIn also look good.
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