Repositioning insect biotechnology for a world beyond feed

Loopworm

Loopworm is a biosciences and biomanufacturing company providing insect-derived sustainable solutions for nutrition, health and wellness.They were expanding beyond their earlier association with insect-based feed and circular economy solutions. Their growing work in insect biotechnology needed a broader narrative that could communicate the company's capabilities and applications across nutrition, health and wellness. We worked across their digital and physical communication to bring this positioning through consistently.

Services

Content & Storytelling, Social Media, Website Development, Collateral Design

Sector

Biosciences & Biomanufacturing

Audience

Investors, industry partners & B2B customers

The Challenge

Shift the narrative around Loopworm from a circular economy and feed company to a biotechnology company with broader applications across nutrition, health and wellness.

The Approach

We brought together content, social media, website development and collateral design to create a consistent communication system around Loopworm's evolving positioning.

The Outcome

A stronger and more cohesive market presence that showcased Loopworm's expertise, products and innovation to relevant stakeholders.

What we Delivered

We refreshed Loopworm’s brand identity to better reflect its evolution as a biosciences and biomanufacturing company. The redesign created a more cohesive visual language that could work across its growing range of products, applications and communication touchpoints.

Abhishek Khandelwal

Entrepreneur in Residence, Loopworm

I’ve had the pleasure of collaborating and working with Diverge for the past couple of months. I am consistently impressed by their exceptional design ideas and creativity, ensuring that each project vividly reflects the indetended theme. Their meticulous background research adds depth to the work. Moreoever, the flexible approach to meeting timings has greatly contributed to the effeciency of our collaboration on brochures and content.

Abhishek Khandelwal

Entrepreneur in Residence, Loopworm

I’ve had the pleasure of collaborating and working with Diverge for the past couple of months. I am consistently impressed by their exceptional design ideas and creativity, ensuring that each project vividly reflects the indetended theme. Their meticulous background research adds depth to the work. Moreoever, the flexible approach to meeting timings has greatly contributed to the effeciency of our collaboration on brochures and content.

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