“The fastest way to change yourself is to hang out with people who are already the way you want to be.”

This quote from LinkedIn co-founder Reid Hoffman perfectly captures the platform’s core purpose: a space where aspirations meet reality. While LinkedIn is widely recognized as a powerful tool for individual professional growth and networking, it is equally valuable for companies aiming to build visibility and credibility.
Whether you are a new company seeking a professional platform to share your expert insights, or an established industry leader looking to showcase the human side of your brand, LinkedIn provides the ideal environment to engage your audience, generate leads, and strengthen your reputation as an industry authority.

At Diverge, we’ve seen firsthand how the right strategy on LinkedIn can transform visibility and open doors. In this blog, we will break down exactly how to make LinkedIn work for your life science marketing goals. We will provide actionable tips to help you build a presence that not only exists  – but makes an impact.

A Hub of Life Science Professionals

LinkedIn is home to over 1 billion users from over 200 countries (as of November 2023). For life science marketers, this means access to a rich pool of researchers, clinicians, decision-makers, and other industry professionals.

LinkedIn allows you to plug into a network where meaningful conversations happen, provided you are willing to put in the work. Whether you’re hunting for collaborators, seeking potential clients, or keeping up with industry shifts, LinkedIn is where your people are.

Engaging Content Is Everything

Let’s face it, no one wants to scroll past a wall of text. According to LinkedIn data, posts with images get twice more engagement, and videos get five times more! It is abundantly clear that if you want to capture attention, your content needs to be both visually appealing and valuable.

In life sciences, complexity in data and concepts provides a unique opportunity to simplify without dumbing down. Infographics breaking down research, quick videos from your laboratory scientists hard at work, or thought-provoking polls that spark conversation, all work to attract and sustain engagement.

Thought Leadership Builds Trust

Posting thoughtful, substantial content consistently goes a long way in establishing your voice and credentials as industry leaders. LinkedIn reports that 62% of B2B marketers generate more leads through regular thought leadership content.

For life science companies, this could mean publishing articles or posts that explain cutting-edge research, sharing your stance on industry trends, or offering practical advice. Becoming known as a go-to expert helps your brand stay top of mind when it matters most.

Precision Targeting with Ads

LinkedIn’s advertising tools are built for precision. You can target people by job title, company size, industry, skills, and more, ensuring your message lands in front of exactly the right audience.
For life science marketers, whether you’re promoting a new biotech solution to R&D directors or inviting healthcare professionals to your next webinar, targeted ads help you cut through the noise and deliver it to the right audience.

Don’t Ignore Mobile

Here’s a number worth noting: 60% of LinkedIn traffic comes from mobile devices. That means your posts, images, and links need to be optimized for people scrolling on the go.
Short paragraphs, strong visuals, and clear calls to action are your friends. If it is not mobile-friendly, people are more likely to scroll past than engage meaningfully.

Connections That Count

Although primarily a professional network, LinkedIn helps you build strong relationships. Joining life science-focused groups and participating in relevant events can help you connect with potential clients, collaborators, and even future hires.
Real growth happens through genuine interaction. A great strategy to maximize your impact is by adding value to conversations, and not be prey to mindless broadcasting, which can otherwise be counterproductive.

Harness the Power of Employee Advocacy

Your employees are your best ambassadors. According to LinkedIn’s State of Sales Report, brand messages shared by employees get 561% more reach than the same content posted by the company itself.
Encourage your team to share updates, celebrate wins, and showcase the behind-the-scenes of your business. When your people are engaged, your brand’s reach naturally grows.

Showcase Your Expertise

LinkedIn’s Showcase Pages let you highlight specific products, services, or initiatives, giving your audience a deeper look at what you do best.
This is your chance to pull back the curtain. Share your innovation stories, product breakthroughs, or even challenges you’ve overcome. Audiences appreciate authenticity, and nothing builds trust like taking them along on the journey.

Keep an Eye on the Data

LinkedIn’s built-in analytics provide insight into how your content and campaigns are performing. Regularly tracking these metrics helps you understand what’s working (and what’s not) so you can refine your strategy.

A few big-picture stats to keep in mind:

• 80% of LinkedIn users engage weekly.
• The platform hosts 61 million senior-level influencers and 40 million decision-makers.
• LinkedIn drives 46% of all social media traffic to B2B websites.

In other words, if you’re in B2B life science marketing and not making the most of LinkedIn, you’re leaving serious opportunities on the table.

Wrapping Up

LinkedIn has cemented itself as an essential platform for life science marketing, offering unparalleled opportunities to connect, engage, and lead conversations that matter. With thoughtful strategy and consistent effort, you can transform your company’s presence from passive to powerful. The formula is simple: create valuable content, engage authentically, and keep refining based on the data. The payoff is exponential: a stronger brand, better leads, and meaningful connections that help your business grow.

So, are you ready to take your LinkedIn game to the next level?

At Diverge, we specialize in helping life science companies craft strategies that perform, and perform with impact. One of our clients, Sameer Malik, from Vgenomics, put it best: “The numbers on our LinkedIn look great.” From content strategy and targeted campaigns to ghostwriting, visual content and thought leadership development, we help you build visibility, engagement, and real results.

Book an appointment with us today to learn more about how we can help your LinkedIn strategy.